HSB Retirement Planning Specialists, a firm dedicated to providing tailored retirement solutions, sought a logo redesign that would reflect their professionalism, trustworthiness, and commitment to their clients' financial well-being. The challenge was to modernize the existing logo while retaining the brand's established identity and appeal to its diverse client base. The redesigned logo introduces a refined, contemporary look with a clean and elegant typeface. The letters "HSB" are prominently featured, symbolizing the firm's solid foundation and reliability. A soft, soothing color palette of burgundy and light blue was chosen to evoke feelings of stability, trust, and clarity—core values of HSB's approach to retirement planning. The integration of these elements into the logo not only enhances HSB's brand recognition but also aligns with the firm's mission to provide clear, confident guidance through the complexities of retirement planning. This new visual identity positions HSB Retirement Planning Specialists as a forward-thinking and client-focused firm in the financial industry.