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Category

Flyer

Client

HFN
Fort Morgan, CO
Grand Island, NE

Project overview

Rate Flyer | HFN

Objective: Create an engaging and visually appealing flyer to promote HFN’s special summer interest rates, highlighting the benefits of guaranteed returns and flexible withdrawal options. The flyer aims to attract clients by making financial planning feel accessible and exciting.

Design Challenge: The flyer needed to communicate financial information in a way that is both appealing and easy to understand. It was essential to capture attention with a vibrant design while clearly conveying the key details about the interest rates, benefits, and contact information.

Design Solution: We designed a vibrant and eye-catching flyer that reflects the excitement of summer while effectively communicating the benefits of HFN’s special interest rates. The use of bold graphics, warm colors, and clear text helps make the information both attractive and easy to digest.

  • Headline: The headline, “Celebrate the summer season by gifting yourself some extra income with sizzling interest rates!” immediately captures attention and conveys a sense of opportunity and excitement.

 

  • Visual Elements: The flyer uses bright colors and summer-themed graphics to create a warm, inviting atmosphere. The large, bold “5.25%” rate in prominent placement draws attention to the key offer.

 

  • Layout: The clean, structured layout ensures that important information, such as the benefits of the rate (e.g., “Penalty Free Interest withdrawals” and “Tax deferred growth”), is highlighted and easy to find. The use of bullet points makes it simple for readers to quickly understand the advantages.

 

  • Call to Action: The flyer includes a clear call to action, inviting readers to call for more information or to set up an appointment. Contact information for Alissa Axford, the financial advisor, is prominently displayed, encouraging immediate client engagement.

 

  • Branding: Consistent use of HFN’s branding elements reinforces the company’s identity, ensuring that the flyer aligns with their professional image while still bringing a creative and lively approach to the financial topic.

 

Outcome: The flyer successfully combines creative design with clear communication, making the financial product appealing and accessible. It demonstrates how engaging visuals and straightforward messaging can transform a financial topic into an exciting opportunity, encouraging potential clients to take action.

Benefits of Creating a Non-Typical Financial Looking Flyer

Using a non-typical financial look for a flyer is an effective strategy to attract attention, simplify communication, and foster a more personal connection with clients. It helps financial firms present themselves as approachable, innovative, and client-focused, ultimately leading to increased engagement and business opportunities.

  • Grabs Attention
    A non-traditional design stands out from the usual, often conservative financial marketing materials. Bright colors, bold graphics, and creative layouts capture attention quickly, making it more likely that potential clients will take notice of the flyer.
  • Engages Clients Emotionally
    A flyer that uses unexpected and creative design elements can evoke positive emotions, making the topic of finance feel more relatable and less intimidating. This emotional engagement helps build a connection with the audience and encourages them to explore the services offered.
  • Differentiates from Competitors
    In a market saturated with similar-looking financial materials, a unique design sets the brand apart from competitors. It highlights the company’s innovative and client-focused approach, making it more memorable to potential clients.
  • Simplifies Complex Information
    Creative visuals and design elements can help break down complex financial concepts into simpler, more digestible parts. Using infographics, icons, or eye-catching headlines makes it easier for clients to understand the key benefits and features of a financial product or service.
  • Appeals to a Broader Audience
    A non-typical design can attract a wider range of clients, including younger demographics or those who may feel alienated by more traditional financial marketing. It shows that the company is modern, approachable, and in tune with different client needs.
  • Encourages Client Interaction
    By creating a visually appealing and engaging flyer, clients are more likely to take action, such as calling for more information, visiting a website, or setting up an appointment. The design makes the flyer not just a piece of information but a prompt for interaction.
  • Builds a Fresh, Modern Brand Image
    A non-typical financial flyer reinforces a brand image that is innovative, dynamic, and forward-thinking. It communicates that the company is not afraid to break away from traditional norms to better connect with clients and meet their needs.

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