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Category

Pocket Folder

Client

JONAH WEALTH MANAGEMENT
Casper, WY

project overview

JONAH WEALTH MANAGEMENT

Jonah Wealth Management wanted a pocket folder that not only served a practical purpose but also resonated with the local environment and community in Wyoming. The design features imagery and colors inspired by the state's picturesque landscapes, including mountain ranges, wide-open plains, and natural textures. This intentional connection to the local environment aims to build a deeper emotional connection with clients, emphasizing the firm's roots and commitment to the local area.

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Importance of a Branded Pocket Folder

A branded pocket folder is a vital tool for any business, particularly in the financial industry. It serves multiple purposes:

  • Professional Presentation
    A well-designed folder enhances the professional image of the company, making a strong first impression on clients.
  • Organizational Tool
    It helps in organizing and presenting important documents in a tidy and accessible manner.
  • Brand Reinforcement
    Consistent branding across all materials, including folders, helps reinforce the company’s identity and values, ensuring that clients remember and recognize the brand.
  • Client Trust and Connection
    By incorporating local elements into the design, the folder helps build a connection with clients who appreciate the firm’s acknowledgment of their shared community and environment.

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